Is it necessary to brand your small business? Some people say it’s a waste of time and resources. But those people don’t understand what branding is (hint: it’s not your logo). When you’re a small business startup, you don’t need to be fancy, but you do need clarity about your brand if you want people to remember and choose you. I go over the 8 essential components of a small business brand strategy. PLUS my FREE and super-easy to customize Branding Guidelines Template.